WAILAW

Developed a UX strategy to align with a single pipeline, transformation program and a vision of omni-channel. Growing and leading a small design practice to collaborate within a multi disciplinary department. Continuous research for optimising the digital experience and improving online self-service. Developed and evolved a system for managing and scaling design quality assurance. Ensuring the best user experience for integration projects such as Azure B2C and the Sharepoint intranet platform.

Responsible for providing an experience strategy to support a newly released, forex platform. Designed and delivered concepts for the proposed mobile app. Discovery included exploring personas, understanding the Forex space in relation to the education sector and the experience of digital credits and cards.

Leading end to end UX projects and overseeing the design transformation process across a suite of systems and applications. Design and implementation of an enterprise UX Roadmap and design process. Delivering multiple new products across a variety of business units, whilst simultaneously developing an enterprise design system for quality assurance. Facilitating key stakeholders through conveying the value of delivering design effectively with significant benefits to the organisations.

Big data, multi-million dollar ‘Greenfields’ project in the telecommunications space. I was part of an agile team of consultants solving impactful problems and ensuring usable solutions across OSS and BSS. Designed the experience for multiple dashboards, heavy on data visualisations and the initial concepts for a native IOS app. Delivered rapid user research insights to support MVP objectives. Delivered a design toolkit containing patterns and guidelines for development and phase 1 of design integration alongside human interface guidelines (HIG).

Responsible for improving interface design across multiple brands and project lead on CMS implementation. User persona research and testing to establish solutions best suited to the audience. Project managed and took the lead on design concepts. Aided implementation and translated tasks to an off-shore development team.

Development of web pages, 80% UI and 20% UX design involving CMS and the intranet. Responsible for digital content planning, strategy and task managing developments. Creating new initiatives for the Cox & Kings website to continuously improve overall user experience and interaction, achieving longer visit times and lower bounce rates. A key member on the design of the new company website in 2014. Collaboration amongst senior team members to decide on the most suitable presentation of interfaces and content architecture on the website.

Initially started as hobby but grew into a small business designing websites for other local businesses. I provided value by consulting on the most suitable solutions for the business and offered my expertise in helping them get noticed online.

Providing detailed, user operation training on print production system interfaces and related web apps.